Someone asked me today why don't you prefer a creative job over a corporate one?After all, you are a design graduate! Why move to a boring role of operations or retail?
For one moment, I was like how should I answer this question. It is true that I am a designer. Infact, I chose this profession exactly coz this is what I wanted to do everyday all year round.
But within a moment, I had the answer ready.
Design is a passion. Its something you do to make your surroundings beautiful. Its something that solves a need or a purpose effectively.Design happens when you cut your denims to make a pair of shorts! Design is something that frees your mind.Design in liberting, its not something that binds you.
Or tells you that there is a defined way of doing something.
A design job, on the other hand, gives you fixed targets just like sales targets. You ought to meet those targets. A job tells you to design say 100 t-shirts in a month.
A creative process can't be forced out of a person. If the designer feels like it, he or she might design 200 t-shirts a month. Hence design cannot be a job. Its an emotional activity where you let your emotions run high and let yourself loose. It happens when you let your body and mind indulge in creativity.
Its more sensory than methodical.
A designer can exist only at a place where targets are not the concern. Where ideas are allowed to flow freely and the work environment not only supports but also facilitates continous exploration and experimentation. Where mistakes are also considered as output.
After all, if 10 wrongs lead to an exceptionally "wow" right, then those 10 wrongs were totally worth committing.
If such liberality is not possible , design as an institution will cease to exist.
There is no surprise then, that I wish to take up a job that puts me in a position wherein I am entrusted with the responsibility of managing creativity and finetuning the process to deliver profits, coz I know just how much to stretch the elastic.
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